By Noel Peebles
http://www.instantsellbusiness.comMake no mistake; there are literally thousands of
potential tightly niched "hungry markets" out there.
Markets abound! People are ready and waiting to
throw money at you.
Your first job is to find a "hungry market" -
and discover what it is the market wants.
Then, and only then, do you consider what kind
of products or services you might be able to
supply to that market.
A quick tip! We all want things that are quicker
and easier. We all want solutions to problems.
Maybe you could start by helping people to save
time and money. Help them avoid learning something
the hard way. How? You do the research and sell the
results. The more helpful the information, the
higher the price you command.
Here are some good places to start your market
research.
Firstly, find out what are the best selling
non-fiction book titles at
http://www.amazon.com/exec/obidos/subst/lists/best/paperback-nonfiction.htmlThis should be a good pointer to what's hot
and what's not. People are paying money to
buy these books, so maybe you could tap into
one of these tightly niched markets.
Another idea is to use the keyword suggestion
tool from overture.com - it's the most popular
pay-per-click search engine on the net...
http://inventory.overture.com/d/searchinventory/suggestion/Simply enter a keyword relating to the ideas
you have in mind. In one easy click, the search
term suggestion tool will tell you how many
times that keyword was searched on. It will
also reveal the number of times related
keywords were searched on.
Or you could go to
http://www.wordspot.com and have a Top 200 keywords report sent to you.
Why bother doing this? Because, the popularity
of keywords could be a good market indicator
for you. If you discover a few thousand or more
combined monthly searches on keywords, it could
signify intense (possibly unfulfilled) interest
in a subject. If this is directly related to
what you plan to sell, then you may have
discovered your "hungry market."
Next, using your favorite search engine, check out
some of those same keywords. Visit the sites
that appear to be selling related products/services,
or offering related advice.
Do a bit of detective work - maybe start by
emailing the website owners to ask some simple
questions. Gather every fact, statistic, every
article, every successful ad created by someone
else selling to your market.
Also go to
http://www.liszt.com where you can
subscribe to some discussion lists relating to
your chosen subject. Keep a watch to see what
people are constantly asking questions about.
Ask your own questions to find out their needs,
wants, frustrations and desires.
The key then, is to develop a 'oneness' for
your market. Only then, can you satisfy the
market's most urgent, most emotive, most ardent
needs, wants and desires. Only then can you
create a product to be a cure for someones pain.
Guess what? Suddenly the question of product
becomes easy when you start with the needs,
wants, desires and frustrations of a
"hungry market."
Good hunting!
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About the Author
Noel Peebles has bought, developed and sold several of his own
businesses, and has been involved with the purchase and sale
of many others.
Noel now runs his own direct marketing and internet company, supplying marketing and management
solutions for small businesses. He also has his own public
self-storage complex.
And, he's traveled extensively to over forty countries.
