Simply put, permission email marketing is THE true profit
producer fueling the success of the Internet age.
If I didn't make that point strong enough, please re-read that
statement until it really sinks in.
No other Internet marketing strategy produces as high of a
return on investment as permission email marketing. NOR
does any other strategy truly achieve it's peak effectiveness until
it is tied in with permission email marketing.
Honestly, take a look around you. Every major Internet
company and every major Internet marketer runs one or more
opt-in lists. They may call them ezines, newsletters, product
update notification emails, auto responder courses, or
whatever.
By any name, though, opt-in lists deliver what no other
marketing strategy online can:
*the opportunity for REPEAT contact
*a chance to develop a trusting relationship
*the ability to establish buying routines
*a way to be more helpful to your customers
*the capability of improving the effectiveness of all other
promotional methods.
PROFIT FROM REPEAT CONTACT
Any educated marketer knows that repeat exposure leads to
more sales. It allows you to build further interest, create more
credibility, and vary your approach.
While you may advertise one benefit of your product in one
email, in the next you can focus on another aspect, and so on.
Over time, you will inevitably attract more prospects this way.
GET PERSONAL AND GET MORE RESPONSE
Repeat contact is not only critical to continually expose
potential customers to your business or products, but more
importantly it is absolutely necessary in order to establish
relationships.
People would rather buy from a source they trust or are at least
used to seeing than from one they don't know. Personal
recommendation from a trusted source carries far more weight
than the best sales copy ever written.
ESTABLISH BUYING ROUTINES
Not only does building a relationship with your customers give
you more credibility with them, but it establishes a routine for
them as well. If you establish a good relationship, people will
be more likely to look to you in the future when they have
questions, product needs, or are just looking for new ideas.
HELPING OTHERS INCREASES YOUR RETURNS
Being able to stay in touch with your customers allows you to
help them better as well. Helping others is extremely critical to
developing a growing downline in network marketing, AND
essential to assuring repeat business in product sales.
Without getting permission to stay in contact with people, none
of this is possible.
GET MORE FROM YOUR PROMOTIONAL EFFORTS
As well, all other promotional methods become more effective
when used in conjunction with permission email marketing.
Say for instance someone finds your site through a search
engine. What's to keep them coming back if you don't make a
sale on their first visit? The only way they can find you again
will be to repeat the exact search they did initially.
What if they use a different search term the next time around?
What if your position with the search engine changes and they
don't see your listing that next time?
However, if you offer people something further that requires
them to leave their name and email address the FIRST time
they search out your site, how much further ahead are you?
HOW WILL YOU USE PERMISSION EMAIL?
Essentially, as an Internet marketer you've got two choices.
Either you develop your own opt-in lists, OR you pay for the
privilege of advertising to others' lists. Naturally, you can
effectively use a combination of practices as well as other
promotional methods, but you'll still have to choose one way or
the other as your primary method.
In truth, both require an investment of time and money.
Establishing your own opt-in list, however, produces the
greater return on investment over time.
Keeping people on your list is something you have to earn, but
still, whatever cost was involved in getting them there is only a
one time expense as opposed to continually paying for the
privilege.
Permission email marketing IS the major force driving sales on
the Internet today. How you take advantage of it is up to you.
---------------------------------------------------------------
GET more information on how to effectively use permission
email marketing to produce profits from the following free
course: "How To Make $60,000+ A Year With Permission
Email Marketing Working 30 Minutes A Day" Send a blank
email now to: mailto:online99.article@aweber.com
Written by Joe Bingham of the NetPlay Marketer
http://www.netplaynewsletters.com---------------------------------------------------------------
About the Author
Joe Bingham is the editor of the NetPlay Marketer. NetPlay is dedicated to being the best all around 'tell it like it is' Internet marketing ezine there is.
