Duplicating your business in network marketing involves having
a proven system with upline support, training, and mentoring.
Such a plan should include up-to-date system methods.
However, times have changed, and methods have evolved. The
methods that worked a few years ago do not work today, yet many
companies and teams still use and teach outdated system methods.
Are home parties working in your area? Is your town "all partied
out"? Approximately 92 percent of the population does not like
to sell or be sold to. Is there a way to promote your product
without coming across as being "salesperson-like"?
Most network marketing companies will ask a new distributor to
focus first on his or her "warm market." A warm market consists
of people whom the distributor knows, such as relatives,
friends, and coworkers. A network marketing company or upline
will often instruct the distributor to pull out a sheet of paper
and list the names of 100 friends and family members. WOW! I
have never done that, and I do not know anyone who has been
successful using this method. This method does not work! Yet,
companies and team leaders still teach it.
What does work?
A step-by-step action plan is needed. This plan should be easy
to follow and should be a plan that you can teach to anyone.
Remember, most of the people you bring in are going to be
part-time, average people, so the key is to develop an overall
system that everyone can follow.
Network marketing is about people. Have a system that will teach
your downline about building relationships. The quicker a person
can build relationships, the easier it will be for him or her to
build a team. Toward this end, becoming a color profiler is a
must.
It is important to understand how to build "the list" from your
cold market. Your cold market are people you do not know and
have not yet met. There are a number of ways to build your list.
The Internet is a great tool, but although some folks buy leads,
I personally would not recommend this unless you know the source
of the leads as most of these leads are sold over and over
again. Ever wonder why the leads you bought acted put off or why
your prospects were short with you? It is a good idea to create
your own leads. This way, your leads tend to be of higher
quality.
In my opinion, it's best to start on a low budget and test your
market before spending a lot of money. Your upline should
provide training on designing marketing headlines that capture
your prospects' attention and create curiosity. As my mentor,
"Big Al," says, "Your first sentence or headline is everything.
If you don't capture your prospects' interest immediately, you
are wasting your time." Let your imagination flow!
Do you have a mentor? Everyone in network marketing should,
someone who has "been there, and done that" and can teach and
guide you along the way.
About the author:
Monica specializes in helping people succeed in their Network
Marketing business.
http://networkmarketingsuccessblog.com
