Search Engine Optimisation
FEATURE ARTICLE:
By Justin Horth
First published 13 Oct 2003
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Hi,
Doesn't time fly when you're having fun?!
I'll let you in a little secret, time stands still for no man!! Especially when he's got an ezine to publish, websites to build, is moving to the US in 4 weeks time, and doesn't exercise enough!!
Enough already.
How about optimising your website for a search engine? Do you know enough about that?
The best advice I've ever read came from Sumantra Roy. He publishes a nice 5 part email course that is really worth reading. The first time I read it, I couldn't wait for the next part to arrive in my inbox.
http://www.acewebhits.com/1stsearch.htm
The basic idea is to make sure you optimise each page for a specific keyword phrase that is likely to be typed into a search engine, but to make sure it's not a phrase that is too popular and not give your site a chance at getting listed.
Then you will put that phrase in you html title tags and in the h1 tag and then again mention the phrase as much as contextually possible throughout the page.
You can also think about naming the page as yourphrase.html and even create it in a directory of your website called yourphrase.
Here's an example:
I recently joined a program called morehitsmoreincome, and decided to quickly put together a mini-sales page for it.
All I did to get the text was basically copy and paste a bit of it from the main site itself, the faqs etc. then I made sure I named it as moreitsmoreincome.html
http://www.acewebhits.com/mhmi/morehitsmoreincome.html
The site is listed in Google if you type in 'morehitsmoreincome'
My first 4 keyword are:
morehitsmoreincome,more hits more income, business o.pportunity leads,p.rofit leads.
I could probably have used a better keyword for this site actually, as you can imagine not a lot of people will be typing that keyword into a search engine, but you get the idea. I've used this same idea for several other a.ffiliate programs and have had some really good results so far!!
There are all sorts of interesting things about keywords that you find out about, for instance, in the metatag keywords you don't need a space after a comma, and you should only repeat your main keyword a maximum of 5 times.....isn't that interesting?
There are many more 'tweaks' to optimise your page for the engines like apparently Yahoo like you to have a contact address on the page. alt tag descriptions in images, and page layout....
If you want an in depth email course that will teach you the very best way to optimise your site and give you some fr.ee tools to help with your keywords, I recommend Sumantra Roy:
http://www.acewebhits.com/1stsearch.htm
You'll see a little subscribe box on the right of the page which will start the 5 part email course.
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Justin Horth is the publisher of "AcewebZine, Internet
and Network Marketing Newlsetter" He has helped many
individuals succeed online. Visit his site to find out
how you can get a free consultation.
http://www.acewebhits.com or mailto:justin@acewebhits.com
-----------------------------------------------------------
Justin Horth is the publisher of "AcewebZine, Internet
and Network Marketing Newlsetter" He has helped many
individuals succeed online. Visit his site to find out
how you can get a free consultation.
http://www.acewebhits.com or mailto:justin@acewebhits.com