These days, trying to improve your website search engine ranking
can be a long and frustrating nightmare. Being a search engine
optimisation specialist and having established my own business,
many clients seem to be confused about the long process of how
to build website presence in the search engines. Having built my
own site from scratch and having struggled to get the desired
ranks, one thing is for sure, it does take time.
Many seem to believe that link building will get you the desired
ranks in no time. That is quiet wrong. Whilst there is a lot of
talk about link building, many seem to forget the basics of
website optimisation (content, coding and tags). Search engines
like Yahoo! place strong emphasis on these basics whilst Google
may favor factors outside our control such as link popularity.
So how do we satisfy all search engines?
Notes are as follows:
1. Focus on the things that can be done at your end. This
includes:
- Writing efficient code with as much scripting placed into
external files.
- Select targeted keywords that do not have a large number or
competing pages so that you have more chance to win position for
them.
- Write keyword rich content.
- Have Title and Meta tags that are keyword rich and reflect
what is written for a page.
2. Directory submissions are a key factor. Some may charge a
price for inclusion whilst others may not. It is highly
recommended that directory submissions are made simply because a
human editor will look at your site, which in turn gives you
more points with the search engines.
3. One of the most difficult points to fulfill is link building.
If you have a site that offers useful information and services,
in time it will generate the required links. There are other
ways to speed the process such as writing articles and posting
them on certain websites. However, the key factor to link
building is not to obtain irrelevant links. This will simply be
regarded as spamming and could result in negative consequences.
4. Lastly, the most important point, PATIENCE.
To recap, provided you follow the basic steps and have the
patience, your site will climb up the ranks steadily. Link
building will help improve your ranks but be careful because it
can also harm your visibility if used in the wrong way i.e.
obtaining too many links from non-related websites.
About the author:
David Touri is a search engine optimisation specialist working
for
SEO
Sydney. He offers
ethical search engine optimisation
services to companies in Australia. For further information,
please visit
http://www.seosydney.com.au
