Search Engine Optimisation is seriously helped by keeping your website content regularly updated.

Google particularly rewards sites who are constantly updating their web site text with fresh and relevant news and information - you'll notice it starts to visit your site more often, and you could well see an increase in your Google Page Rank.

Not sure how to view your Page Rank or when Google last visited your site? Download the Google Toolbar. You'll instantly see a green bar showing from 0 to 10 on any web page you visit - this is the Page Rank. To see when Google last indexed the page, left click next to the blue "i" and choose "Cached snapshot of page" - at the top will show you when Google was last there.

Thought about a latest news page? You'll see www.refreshedmedia.com has one, and publishes the latest news stories to each page, which helps in providing relevant and updated content for the search engines, as well as demonstrating your expertise to your customers. Maybe you could also publish white papers, or articles on your industry, and demonstrate your specialism. This article is a perfect example of how this works and the benefits it can bring - i.e. right now you are doing nothing else but reading it, and seeing our corporate branding.

With the correct Web Promotion and PR, your article can soon get in front of thousands of targeted web readers, all of whom are potential customers to your site and business.

Copyright Simon Melaniphy - http://www.refreshedmedia.com