How to get Real Prospects Directly From Search Engines
And How to Find What You Want With 100% Relevancy

Introduction

The new Pay-Per-Click Search Engines provide two breakthrough
benefits for both Home Internet Businesses and Customers.

Customers can search and find what they are looking for
with no clutter because only up-to-date 100% relevant search results
are listed. By contrast, the traditional Search Engines are
never up-to-date and have been tricked to produce numerous
non-relevant listings.

Home Internet Businesses benefit because when a customer searches
and finds a business listing and self directs to that business listing,
that customer becomes the best prospect that any Home Business
could find on the Internet.

Home Internet Businesses also benefit in a second way because
when a customer searches and finds a business listing
and self directs to that business listing that creates
the highest Advertising ROI that any business could achieve
on the Internet.

Because of these benefits, it is reasonable to believe that
this new Pay-Per-Click Search Technology will cause a
dramatic evolutionary change in the way customers surf the Internet
and the way that businesses will deploy Marketing Strategies
in the future. This new search technology has successfully
completed its incubation period and is off to a big start with
over 50 PPC Search Engines in operation.

The purpose of this article is to inform readers both customers
and Home Business Owners how to participate and take advantage
of the benefits of this new technology.

How It Works

The Customer Perspective

For customers the procedure is identical to the way one searches
today with the traditional Search Engines. One merely types
a search term or search phrase into a search box
and waits briefly for business listings to appear.
The customer can choose any one or none of the listings
or re-type a different search term or search phrase and
review the combinations of listings that appear.

When a customer chooses any listing by clicking on that listing,
a page representing that particular business opens and allows
the customer to review that particular business's product offerings.

Basically, from a customer's perspective, there is little
change to the procedure. The customer will, however,
achieve a very real benefit because the listings will be
100% relevant to the different search terms or search phrases.
The customer will experience a very rewarding, up-to-date
and highly productive searching process.

How It Works

The Home Business Perspective

For Home Internet Businesses, the procedure is significantly different.
First of all, the business must develop a list of search terms
and phrases that relate to or describe their Businesses.
This list will become far more extensive than what is common
with submission to traditional Search Engines.
This does not make the process more difficult.
This is the step that makes 100% search relevancy possible.

Businesses are allowed to submit hundreds of all possible search terms
and phrases for free at any PPC Search Engine.
This allows your Business to be found by billions of
potential customers. Along with the submission of all-possible
search terms and phrases are a specific pay-per-click bid price,
a specific URL and a specific Description.

This permits the PPC Search Engine to create an optimum listing
for any customer search process. One reason is the information
in the listing is controlled by the Home Internet Business
and not by the Search Engine. Another reason is the bid price
is the single determinate for ranking the listings.

If the Home Internet Business wants first place search ranking,
it bids the top pay-per-click bid price. The Business can bid less
and get 2nd place or 3rd place listings; it is all under the control
of the Home Internet Business. No more of the mystical ranking
processes currently in use by traditional Search Engines.

The Home Internet Business is in complete control of the
pay-per-click bid price for each and every different search term
and phrase. The PPC Search Engine Webmasters review each search
term and phrase for relevancy to insure customer satisfaction.

In summary, when a customer self directs to a particular
listing having made a search on any search term or phrase
at any PPC Search Engine, the Business listings will appear
in the order of bid price. The Internet Businesses pay,
when and only when, the customer clicks on a particular listing
and enters a particular Business site!

Where Can You Get Help To Get Started

There is an excellent source of help for everyone who uses
Search Engines.

Since there are a large number of PPC Search Engines
and since it would be difficult to find all of them on the Internet,
Merstan Sales at http://merstan-sales.com has placed the
search boxes for 15 different PPC Search Engines all on one page.
This gives everyone the convenient and unlimited free opportunity
to search at any or all PPC Search Engines at any time from now on.

The best thing to do is bookmark this site so you can return at
any time in the future. Go ahead and test them now. As a suggestion,
type the word "free" into any or all search boxes
and see what you can get for free from the Internet today.

Where Can You Get Help To Get Started

There are two additional sources of help for Home Internet Businesses.

First is "Mastering the PPC's", a handbook and guide for Webmasters
and Marketing personal. The Index includes: What are PPC's?,
Bidding Strategies, Your Listing in PPC's, Calculating an ROI
and much more. It is available for $20 at
http://www.merstan-sales.com.

The second is the Keyword Gold Card. Keyword is just another way
of saying search term or phrase. The Keyword Gold Card is
a subscription service that every Home Internet Business needs to
obtain the benefits of the PPC Search Technology.
For $11.66 per month, The subscription includes automatic account
set up at 50 PPC Search Engines, $1,250 of free pay-per-click bid
credit to get you started, and a convenient management page
to allow access to all 50 PPC Search Engines for search term
and bid price maintenance.

The $1,250 of free bid credit can buy you up to 125.000 prospects
directly from the Search Engines. Remember, when a customer
self directs to a particular listing having made a search on
any search term or phrase at any PPC Search Engine,
that customer prospect is the best that can be found on the Internet.
As a listed Business, you pay, when and only when,
the customer clicks on your particular listing and enters
your particular Business site. Access to the Keyword Gold card
is available at http://www.merstan-sales.com



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