As at May 29, 2005, Google last traded price was $266 – an increase over its opening price of $100 on August 19, 2004. It is easy to be caught up by the outburst of irrational exuberance over this spectacular performance. Instead, this article tries to present a contrarian's view

The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. It does not provide information on how much the spaceship costs in the commercial market and where it can be obtained, nor the scientific details that would interest an engineering student.

Search engines are similar to rating agencies like Moody and Standard

About the Author
The author, Stan Seecrets, is a veteran software developer with 25 years experience at (http://www.seecrets.biz) which specializes in digital asset protection. You can email him with comments and criticism via Stan at Seecrets dot biz. © Copyright 2005, Stan Seecrets. All rights reserved.