SEO (Search Engine Optimization): Google Rewards Savetoby.com for its bad behavior.
SaveToby.com, a web-site made famous for its promotion for "cruelty" to animals, is ranked a PR 6 site by google's algorithm. PR (Page Rank) is the ranking given to sites on the internet based on their importance (Ranked from 0 to 10) and with a higher page rank you can get more visitors coming to your site. SaveToby.com has about 38 pages in google all with a PR of 5 or above. Why is that so important? People are willing to pay at least $30 bucks for a small link on each page on the text link market. Why? The search engines will read those text links on Savetoby.com and give their page a higher rank in the search engines even if their site isn't related to killing bunny rabbits. All they have to do is add a small description next to the link with their keywords in it.
To make a long story short, with 38 pages you can fit 10 links on each page for a discount price of $20 each. This means that the savetoby.com site can easily generate $7,000 per month after 6 months of finding partners. So Google says that Savetoby.com is worth $7,000 a month and more than $80,000 a year because it is a PR 6 site.
Who would buy links from savetoby.com. Anyone interested in making money on the internet via Keyword phrases like "Adware Removal" or anything else.
This and other weird sites have caused a buzz in the SEO industry. If you have a crazy site that will get you a lot of attention then it will be easy for you to get Page Rank from Google and other search engines based on link popularity. Why make a legit site when you can make money selling wadded up pieces of paper? (origamiboulder.com). Now you can make a site that will be worth $7,000 a month by simply making it a buzz worthy train wreck.
So how did SaveToby.com get so popular? TV! Even a small mention on National Tv (CNN, Fox News etc.) is enough to sky rocket your site into a higher Page Rank. The site probably got more than 50,000 hits just from a 2 minute story on CNN.
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