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How to Increase Your Search Engine Rankings
When talking about search engine rankings many people ask themselves questions like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy?...

Latest Bytes on Search Engine Marketing
The search engine world is always changing. They are always up to something new, using new technology, coming up with new requirements and rules, and, of course, running into new glitches. As a web site owner, you need to know exactly what they are...

Marketing your Online Business - Effective Search Engine Optimization
Copyright 2005 Jon Peckham It is a fact that few web search surfers will click beyond the first two to three pages of search results looking for what they need. If they do not find it within the first few pages of search results they will either...

The UnFair Advantage in Winning the Search Engine Wars...
The UnFair Advantage in Winning the Search Engine Wars... http://www.searchenginehelp.com/wave5marketing/ I highly recommend this book. I have used some of their methods and can tell you that what Stephen Mahaney teaches is this book...

Why is Search Engine Optimisation (SEO) important?
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"Web Content Management System fr Window": Search Engine Typos

Oops! I meant "web content management system for windows." Do search engines understanding consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.

The phrase used in the title, "web content management system fr window" is a real-life example of a common search engine typo. In fact, within that phrase, the "o" and the "s" are missed so often that search engines like Google, Yahoo, and MSN have recorded the phrase "web content management system fr window" as searched about 481 times on a monthly average.

You might ask how this affects your search engine searches. Well, let us use the same phrase for an example. Typing the phrase you are looking for, "web content management system for windows," yields about 29.6 million indexed pages in Google, 14.7 million in Yahoo, and 2.3 million in MSN. However, the typo "web content management system fr window," only slightly different from what you really meant to type, yields drastically different results: 654 thousand indexed pages in Google, 131 thousand in Yahoo, and 56.5 thousand in MSN.

That doesn't seem so bad. Who doesn't want to narrow down the search? The problem is that the number of indexed pages is not the only difference with search engine typos; the poor search engines are trying to find the most relevant pages they can to the misspelled search, but it may not find what you need. On the one hand, you have tens of millions of relevant pages with a correct search; on the other hand, you have hundreds of thousands of semi-relevant pages. Which would you rather have?

Search engine typos are very common, but they do alter the relevance of your results.



About the Author
Joe Miller is an author of informational articles and http://www.10xmarketing.com/Services/Advertising/Online-Advertising.html>online advertisements on business, technology, and health. http://www.nextpage.com/landingpages/web-based-document-management.htm>"Web content management system fr window" is actually "web content management system for windows".


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