In the next few moments, as you follow me in this revealing article,
you're about to grab hold of a clever technique that'll compel
more people to respond to your ads and sales letters.
This clever technique I'm referring to is called "Cause and Effect"
statements. And it can make your copywriting riveting and make
people "feel" like buying. Here's how it works... you simply take
an accepted truth, both you and your reader agree upon and
lead from that into something you want your readers to act on.
It's subtle and tremendously effective!
Examples of "Cause and Effect" statements:
Selling a home: "The moment you see this house, you're going to
want it."
Selling a book: "Because you're still reading this letter, I know you're
seeing the value in this."
Selling a self-help course: "Just popping in my first audio tape will cause
you to immediately know this course was the right investment for you."
Selling software: "Listen, once I show you how this new program works
you'll jump at buying this - I guarantee it!"
Selling an info product: "As you read my letter, you're going to start
itching to order this product because it's that valuable!
Selling an info product: "Just reading this next testimonial will cause
you to be 100% convinced you need this."
Selling financial services: "As you look at this financial plan, you feel
more and more excited about getting everything you want."
As you can see, they're easy to create. And they give your copywriting
more firepower. Key words in crafting these statements are: "make",
"must", "have to", "cause", "force", "you're going to", "I know you'll"
"you'll feel", "you'll..." etc. Here's the basic formula:
Accepted truth + effecting word or phrase + action you want taken.
Applying this technique you just read will make your copywriting
more irresistible. And I know once you experience the effectiveness
of it, you'll want to always use "Cause and Effect" statements!
Yours FREE: 10 Minute $ales Letter Critique by Psychological Sales Letter
Specialist (TM) Mike Jezek. Find out where the weak spots of your
sales letters are and how to make them capable of starting buying frenzies.
Get your FREE critique from Mike Jezek now.
Email: mailto:miknlisa@gtcinternet.com
http://www.irresistiblecopywriting.com