Know what business you are in and what product you sell. To have an edge
over your competitors you must know your market, who's going to buy your
product and the strategy you will use to get them to do so. This will be
your Niche In The World.

How to develop your niche may largely depend on the niche you have already
created, knowingly or unknowingly.

Creating, Developing and Nurturing your Niche can be the difference bewtween
failure and success. Your Niche can make you stand head and shoulders above
your competition. It can give you the ability to corner your own little
piece of the consumer world.

Get a "Unique" Niche! Your Niche should allow your propective client or
customer to visualize that they are receiving something special, something
only you can give them in a way that no one else can.

How do you make your Niche stand out above the rest?

Major Market Niches: Service, Quality and Quarantee. These are 3 words to
always remember:

1) SERVICE: Consumers, no matter what kind, expect and demand to be
pampered and waited on. Pay attention to their wants and needs, and fulfill
them to the best of your abilities short of effecting your efficiency to
serve others or your "Bottom Line".

2) QUALITY: Poor quality is going to get you two things: Complaints and no
repeat customers. If you expect to spend any time in business, do yourself a
favor; Don't lie to, steal from or cheat your customers. Provide them with
truthful information, honesty & integrity and the best product you can
provide for the price that you set without effecting your bottom line profit
margin.

3) GUARANTEE: In today's world of the "fast buck" rip-off artist,
especially on the internet, people are hesitant to buy anything without a
guarantee. If you want to make sales, make a guarantee, but don't over do
it. Don't make such a ridiculous guarantee, that can't be believed or will
cost you so much that your profit margin takes a nose dive.

When deciding what your Niche will be, first decide how it will attract and
benefit your customers, and how you will divert them from patronizing your
competitor for first time or repeated sales. For example, your Niche may
also be providing more information and services in your area than anyone
else in the market.

In closing, no matter what your Niche, you will always find someone else in
the same market. Always study your competitors. Approch them (their site) as
you would if you were really a prospective customer looking for their
product. Would you be more likely to buy from them or from you. Why? Why
Not? These are points that you should be constantly examining, researching
and striving to make better.

About the Author
William R. Montgomery
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