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Definition of Security: Small Business Owner
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?
Well, since...
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. For the joint venture partners, this...
Outsourcing woos for small business.
Are you choosing a freelancer for your development needs? Or
think cheaper can do better? Please give a second thought. Hold
on and analyze your decision again. It is always better to think
again and again as it gives you a chance to rework the...
Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive...
Top 10 Lessons for Small Business Success... As learned from my Twin 3 year olds
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 3 year old girls in my life and am amazed constantly how much I learn from...
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Market your business using practical small business internet marketing tips and tricks
Got a website but no traffic? Is your small business internet marketing ineffective? Consider these small business internet marketing tips and tricks to help drive traffic to your website...
Got a website but no traffic? Is your small business internet marketing ineffective? Consider these small business internet marketing tips and tricks to help drive traffic to your website:
- Get an automated eCommerce system - These can be really good, very comprehensive and very inexpensive. The good ones can do everything from customer base management to product management to shopping cart to newsletter broadcasts.
- Get a cheap and reliable merchant account provider - You can get merchant account providers that do both the merchant account and internet gateway for you. Hint: your bank is probably more expensive than the discount providers out there.
- Put a link back to your website in your email autosignature - This doesn't need to be obnoxious, just a simple link that email recipients can click on to see your website.
- Do selective link trading - Link trade
 , but make sure the content on the other website is similar to your own. Don't touch "link farms" with a ten-foot pole; search engines hate them.
- Write articles and include your website address - There are a number of article databases out there. Find some article databases which house content similar to yours and write a few articles. You'd be amazed at where your articles show up!
- Write newsletters - Allow for customers and visitors to subscribe to a newsletter to get regular visibility to you and your company.
- Consider using a search engine submission services - These services submit your site to multiple search engines & directories. Can be helpful particularly if your website is new.
- Set up an affiliates program - Allow for others to promote your products on a commission basis. Again a good eCommerce system should already have this built in.
- Download the Google Toolbar - The Google Toolbar has a nifty feature which shows you the page rank (0-10 scale) of every site you visit. The higher your page ranking the higher your placement in search engines.
- Set up multiple websites - Got three services you perform? Set up three different websites with domain names that match your keywords. Super cheap to do and can be very effective.
- Consider setting up a Google AdWords account - You pay on a cost-per-click (CPC) basis to get your website advertised. Can be effective but also can get very expensive.
ABOUT THE AUTHOR
Lonnie Pacelli has over 20 years' experience with Accenture and Microsoft and is currently president of Leading on the Edge™ International. Lonnie's books include "The Project Management Advisor: 18 Major Project Screw-Ups and How to Cut Them Off at the Pass" and "The Truth About Getting Your Point Across". Get the books, leadership products, other articles, MP3 seminars and a free email mini seminar at http://www.leadingonedge.com
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