Marketing Planning For Small Business


Small Business : Marketing Planning For Small Business	Homepage \| Add to Favorites

Recommended Sites

Related Links

Informative Articles

9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan
To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria. To vastly increase your...

Financing a Small Business with Little or No Capital
Starting a business without any capital is a daunting task. How do you pay your staff? Where do you find money for stock? What can you do to improve cashflow? These are just some of the questions you'll face. Read on for a few ideas that helped...

How to Avoid Failure in Your Small Business Advertising
Small business advertising shouldn't be done like most of the advertising you see on T.V. ... or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn't do much of the following: 1) Institutional...

Small Business Feature: How to promote your business by saying "Thank You"
(NC)–In today's fast-paced business world, thank you gifts and appreciation are most commonly reserved for the Christmas season. Small and large businesses give and receive gifts at this time of year. The problem with this practice is...

Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...

Marketing Planning For Small Business

Now is the time to start planning your marketing budget for next year. If you're like most small businesses, you're thinking "What marketing budget?".

I know - marketing often falls behind priorities like making payroll, buying supplies, and paying the electrical bill.

But if you want your business to grow, ignoring marketing is the worst thing you could do. You might have the best product in the world, but unless the world knows about your product, you won't be in business next year. And with 99% of new businesses failing within five years, you can't afford to skimp on marketing.

When building your marketing budget, consider the following aspects of marketing:

Public Relations - press releases, media stunts, etc.

Web Marketing - website development, PPC campaigns, SEO, and more.

Advertising - print, tv, or radio.

Community Involvement - sponsorships, food drives, etc.

Print Pieces - brochures, business cards, flyers, etc. As a rule of thumb - many businesses put 10% of their PROFITS each year into marketing. You might use this as a guideline when you develop your own marketing budget.

Whether you're considering advertising online, in print, or via radio or TV, you should consider the following factors when deciding on an advertising channel:

Reach - how many people will this advertisement reach?

Target - are these people that will buy my products? Is this the right market? For many advertisers, TV and radio reach far too many people, and are very untargeted. Trade publications, on the other hand, may reach EXACTLY the right demographic for your product or service.

Appropriate - is this an appropriate place for your message? Will it make sense to the readers/viewers?

Value - is this the best way to reach this audience? Are there other venues that will cost less per person to reach, but be just as effective? Remember to compare different advertising venues in terms of reach - cost per person/reader/viewer.

About the Author:

Sadie Peterson is the President of SD MarCom, Inc., a full service marketing consulting agency. For more information, please visit http://www.sadiedesigns.com.

Source: www.isnare.com