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A Short list of Points before Starting a Home Based Small Business
Home based Small Business - An Alternative Career Starting a home based small business is like living an American dream where money making and living a desired lifestyle is the best of anything. A small home business does not mean...

Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to...

Permission Email Marketing Tips for Offline Small Business Owners
Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it. In its simplest terms, email marketing...

Practical Money-Saving Tips For Small Businesses
One of the primary concerns all small businesses have is saving money. When it's time to trim the fat, most look for one giant expense to decrease or eliminate in order to stay within budget. More often than not, it doesn't work that way. Most...

Small Business Marketing Secret #1: The Most Important Word In Advertising
Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the...

 
Six Ways Small Businesses Can Survive In A Crazy Economy


Contrary to popular belief, small businesses can survive a crazy
economy by taking some proactive steps.
1. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide a candid assessment.
2. Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
3. Manage your customer relationships -- return customers take the least amount of effort -- use that to your advantage. Keep in touch often.
4. Review your strategic plan monthly (weekly is even better). Make sure you're doing the things that will get you where you want to go.
5. Adjust your strategic plan as necessary. Your "smallness" makes you more flexible.
6. Communicate, communicate, communicate -- with your employees
and your customers. Nurture those relationships. Ask for feedback often.
Denise O'Berry helps small business owners identify and execute the steps to grow their business. Find out more at http://www.whatspossible.com


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