Carrying over a bit about what we discussed in the last lesson - creative without purpose junks up your sales message. Your sales message in your advertising has to be as thought out as it is in your face-to-face selling.
Advertising is the same thing as personal selling - just in print.
When you talk to someone, you don't waste time on things that don't move the sale process. And your advertising shouldn't either.
Here is a fast secret to creating homerun ads.
Record your best sales pitch or find a super star sales person in your industry in another market and record their sales pitch. Then take that pitch and boil it down to a concise message.
Use this content to craft all your ad copy. It's a great place to start and it has a proven track record for success (assuming that person can actually sell).
Want more hard-hitting tricks and techniques for grabbing your market by the throat and ringing out more than your fair share of the deals?
Stay put - we've got some exciting information on the way!


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You know that old line about 50% of your advertising being wasted? In the ninth Law of Gravitational Marketing for Small Businesses, we'll tell you a little-known technique for eliminating the "bad 50%" from your budget.
*** You have only read a portion of the 15 Natural Laws of Gravitational Marketing for Small Businesses. To get your hands on more FREE marketing information, visit The Official Online Resource For Small Business Marketing Tips, Shortcuts and Secrets at www.GravitationalMarketing.com ***
About the Author
Jimmy Vee and Travis Miller are the creators of Gravitational Marketing and authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales."