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Buyer Beware: A Few Things to look out for When Buying a New Small Business
Buying an existing small business is a gamble - but well worth it if you take the necessary steps to make sure the business is solvent, in good standing with the public and that you won't be taking on more than you bargained for (such as debt...

How To Create The Ultimate Small Business Marketing System In 7 Simple Steps
Copyright 2005 John Jantsch Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing system. But . when I talk about a marketing system I am not referring to those academic exercises...

Small Business Q & A: The Business Failed, But Did You?
Q: After years of dreaming about starting my own business, I finally took the plunge a little over a year ago. To say the least, my dream quickly became a nightmare. The business didn't do nearly as well as I had hoped. I ran out of money within...

Small Businesses and the Benefits of Offering Benefits
Small businesses comprise over 97% of employers in Canada and the United States. Despite the significant number of small businesses, these smaller companies tend to offer fewer health-oriented programs than larger corporations. Research indicates...

SMALL & MEDIUM SIZE BUSINESSES
The revolutionary Compensation Plan from CellWireless was created to SAVE your business money and time. http://www.cellwireless.com/shmuel84. Do you own your own business or have a home office and make a lot of International and Domestic Calls? Have...

 
The Fifth Law of Gravitational Marketing for Small Businesses: The One Thing That Must Be Present In All Of Your Communication.

When someone is shopping for your product or service today, they have 1000 options.
All the other competitors in town plus all the options online.
With so many options, why in the world would a customer choose you?
99% of all small businesses and independent sales professionals can't answer that question.
And if you can't answer it, how can you expect your customers to answer it?
You have to create a reason. We call this reason a GPS or Gravitational Positioning Statement. A GPS is a COMPELLING statement someone would use to choose you over the 1000 other options they have available to them. A GPS is a buying preference, an irresistible offer and it needs to be good...Real Good.
We call this a Gravitational Positional Statement because if yours is good enough, it can literally pull customers to you like gravity pulls objects to earth.
Our marketing system can help you create a GPS that will give you a natural, powerful force that draws in customers in herds.
WARNING: All the standard reasons and GPS concepts you are thinking about don't count.
What do we mean by standard?
You know the crappy ideas that most people come up with when they try to poop out a quick, simple answer to one of the biggest pieces of their marketing. Some bad examples of this would be...
** Your Customer Service
** Your Staff
** Better Selection
** Better Mousetrap
Crap, Crap, Crap!!!
You have to be better than that. Those are cliché junk statements that every small business and sales person uses and that every customer has been programmed to ignore. It doesn't work so don't even think about it.

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In the sixth Law of Gravitational Marketing for Small Businesses, we're going to explain a natural phenomenon that creates leads out of thin air. Don't tell David Copperfield we're doing this - he'll probably call it magic and steal our trick!
*** You have only read a portion of the 15 Natural Laws of Gravitational Marketing for Small Businesses. To get your hands on more FREE marketing information, visit The Official Online Resource For Small Business Marketing Tips, Shortcuts and Secrets at www.GravitationalMarketing.com ***
About the Author
Jimmy Vee and Travis Miller are the creators of Gravitational Marketing and authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales."

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