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7 Essential Resources for Small Business
So you want to start a business but you don't have a lot of money? Start your business online, and it won't be a problem. There are some pretty terrific resources you can use. Some of them you have to pay for, but they are inexpensive and can get...

Best Small Business Idea -- Get Focused And Get Going
I used to give a talk titled, “10 Ways to Overcome Overwhelm in Business and In Life”. It was an excellent resource for getting into action and taking charge of your business. If you'd like a copy, just email me and I'll send it to you. After I'd...

Coaching Your Small Business to Success
Coaching your Small Business to Success No matter how large or small a business you operate, hiring an executive coach is no longer a luxury – it's a necessity in today's highly competitive business environment. No matter what your management and...

Is a Small Business Web Site a Wise Investment?
One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is “build it (a web site) and they will come.” “I can't think of anything further from the truth,” Ron Scott, a Riverside, California web...

Marketing Planning For Small Business
Now is the time to start planning your marketing budget for next year. If you're like most small businesses, you're thinking "What marketing budget?". I know - marketing often falls behind priorities like making payroll, buying supplies, and...

 
The Ninth Law of Gravitational Marketing for Small Businesses: Successful Marketers Don't Use Guesswork As A Marketing Strategy.

Louis Gerstner, chairman of IBM, says "you can't manage anything that you can't measure."
Obvious, yet profound.
As we said before, traditional advertising generally only works by chance. The truth is, all advertising is a guess. What works for one business may not work at yours.
What worked last year, may not work today.
The key is to constantly run small tests, measure the results, and roll out your system on a larger scale.
But if you can't measure the results - as is the case with traditional marketing - you can never know what works and what doesn't - so you have to keep doing everything. That's why the agencies and the media made it this way.
So you spend lots of money and never quit.
John Wanamaker said, "I know fifty percent of my advertising is wasted...I just don't know which fifty percent."
We know it's the same scenario in most independent small businesses and independent sales professionals' stores and you know it is that way at yours.
STOP IT!
Stop wasting money now.
What if we could show you how to stop the endless waste you create with your marketing every month?
What if we could teach you a skill that you can use forever anytime you are trying to sell or any other business venture that would make you able to know what a good place to spend your marketing dollars is and what was a worthless hole.
Keep reading...there's more to come.


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In the tenth Law of Gravitational Marketing for Small Businesses, you will learn the driving force behind all purchasing decisions.
*** You have only read a portion of the 15 Natural Laws of Gravitational Marketing for Small Businesses. To get your hands on more FREE marketing information, visit The Official Online Resource For Small Business Marketing Tips, Shortcuts and Secrets at www.GravitationalMarketing.com ***
About the Author
Jimmy Vee and Travis Miller are the creators of Gravitational Marketing and authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales."

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