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Frodo's Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about...

How Any Small Business Can Boost Profits Online - Even When ALL Your Customers Are Local
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, "Well, I just think we need one. Most businesses have them now." But realistically, if you operate...

How To Avoid Double Taxation Of Your Small Business Profits
Have you been thinking about incorporating your small business or self-employment activity? The advantages are many! For starters, you'll be protecting yourself and your family from the possibility of a business ending lawsuit. Forming...

The Small Business Interest Rate Trap
Many owners and managers struggle to get the small business financing necessary to operate and grow. And while most people would universally agree that lower cost debt is better than higher cost debt, both end up having their place and...

Why Small Organizations Mean Big Business
In the movie "You've Got Mail", the sub-plot aside from the love angle is that the heroine (played by Meg Ryan) was forced out of business when the big-time bookstore owner (played by Tom Hanks) moved into town. Meg's character owned a...

 
The Ninth Law of Gravitational Marketing for Small Businesses: Successful Marketers Don't Use Guesswork As A Marketing Strategy.

Louis Gerstner, chairman of IBM, says "you can't manage anything that you can't measure."
Obvious, yet profound.
As we said before, traditional advertising generally only works by chance. The truth is, all advertising is a guess. What works for one business may not work at yours.
What worked last year, may not work today.
The key is to constantly run small tests, measure the results, and roll out your system on a larger scale.
But if you can't measure the results - as is the case with traditional marketing - you can never know what works and what doesn't - so you have to keep doing everything. That's why the agencies and the media made it this way.
So you spend lots of money and never quit.
John Wanamaker said, "I know fifty percent of my advertising is wasted...I just don't know which fifty percent."
We know it's the same scenario in most independent small businesses and independent sales professionals' stores and you know it is that way at yours.
STOP IT!
Stop wasting money now.
What if we could show you how to stop the endless waste you create with your marketing every month?
What if we could teach you a skill that you can use forever anytime you are trying to sell or any other business venture that would make you able to know what a good place to spend your marketing dollars is and what was a worthless hole.
Keep reading...there's more to come.


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In the tenth Law of Gravitational Marketing for Small Businesses, you will learn the driving force behind all purchasing decisions.
*** You have only read a portion of the 15 Natural Laws of Gravitational Marketing for Small Businesses. To get your hands on more FREE marketing information, visit The Official Online Resource For Small Business Marketing Tips, Shortcuts and Secrets at www.GravitationalMarketing.com ***
About the Author
Jimmy Vee and Travis Miller are the creators of Gravitational Marketing and authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales."

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