When talking about autoresponder email software we usually mean
a piece of software package you can install on your server that
will give you the autpresonder functionality. This software can
be installed either on your computer itself, but in most cases
nowadays, it's installed on your server (usually the one that
hosts your site). This solution is better for people who want to
have more control over their email lists, and to host them
physically. Using this option, no 3rd party ever sees your
lists, ann they are safe with you. The database that stores them
is under your control and on your server, at all times.
Let's take a look at some of the advantages you have when you
use an autoresponder software:
1. You host your lists on your server and no-one can touch
them. There were a few cases with autoresponder companies that
went out of business, taking the email lists with them If you
host your own lists, this will never happen.
2. You are using your own IP with emailing your list. If you
outsource your auto responder, in most cases you will share an
IP with other people. If one of them happens to be a spammer,
your IP may be blocked from emailing certain ISP's. This will
effect your email's deliverability. But - if you host your own
lists, use your own server and your own unique IP - this
scenario will never happen.
3. No monthly fees - You will pay a one time fee for purchasing
the software package. You will not have to pay a monthly fee, so
the long term costs are usually lower.
All this doesn't mean using an autoresponer software doesn't
have it's downsides. Let's take a look at the less glamorous:
1. If you're not technically inclined, you may be a little
worried about the technical steps you need to take in order to
install the software over on your server. This can be addressed
quite easily because most vendors offer free installation foe
their customers.
2. You may not want to mess with email deliverability, managing
your list and maintaining it etc. Maybe you just want to leave
it to the pro's and have minimal involvement with technical
harassments and maintenance. In that case, a better solution for
you is to outsource the whole thing by using an autoresponder
service.
Making the right choice is important and will have long term
effect on your business and the amount of work you will do with
your website.
About the author:
Want to know more about how to use a great
autoresponder
software? Dean Taylor has the answers for you at
http://www.followup-autoresponder-101.com
