Learn how to turn sales slumps into productive times to get yourself ready for the big return!
Many of us are experiencing slower sales than we would like in this time of obvious tension in the world. It happens when you are competing with wars, terrorism, falling markets, and other world events.
Competing is a misnomer. You cannot compete with these kinds of things unless you have a site dedicated to something along the lines of what people are giving most of their attention to during times like this.
I bet people with anti-terrorism pages, pro or con war sites, and myriad other topics related to our current state of affairs are about the only ones noticing a steep INCLINE in traffic right now.
So, how do we turn this seemingly helpless situation into something positive?
Well, the war is going to end someday. The market is going to soar. Buyer confidence is going to swing back.
Are you going to be ready for it?
Think about all those things you had on your plate when sales were higher and customer service demands were preventing you from getting back-burner projects done.
Now is the perfect time to clean your slate of to-dos: Get that report written, update your autoresponder messages, create that killer, sales-boosting freebie you have had on your list to do. Do inventory, reply to emails you have been putting off (what a RELIEF to clean your inbox!), pay your bills, organize your taxes and business receipts, back up your computer, get rid of the junk you've collected online that you are not going to use, ever.
There are tons of things we all put away for a rainy "day" such as this. Before you know it, if you procrastinate too much or spend too much time worrying about your current sales slump, the recovery is going to be going full-force and you will be back to your "Too busy for the little things" life again!
Has something been bothering you about your sales letter? Take this time to fix it up or have someone take a look and make recommendations.
Have you been wanting to set up a couple different bonuses and re-order and test different sales letters? What a pain! But now you have the time to get your split-test set up for when the buyers come marching back to your site and the tire-kickers go back to wherever they usually surf.
How about the $12,000 worth of marketing materials you own that are taking up gigs on your hard drive? Might be a good time to get away from the monitor, print some of the best stuff out, and study with a real highlighter and paper for a change.
You have NO IDEA how much you missed in the last ebook you bought! If you are like most people - you skimmed for the best stuff and missed a whole heap of things you might just be able to put into action in time for the pendulum of sales to swing back your way.
The point is, when you get into a slump you need to take the time to take stock of your assets that you can pull out and turn the slump into an advantage.
I bet if you get out of your daily routine tomorrow and start looking around your hard drive at all the unfinished business, ebooks, reports, articles (How many articles can you write before the war is over? Make it a challenge!). You will find yourself happily getting caught up and ready for the wave of sales that will happen when the current turmoil is over.
Start fresh with a good spring cleaning of your business. You will hit the ground running when action picks up again. You will feel SO refreshed, and ready for action as a lean, mean, selling machine!
Jack Humphrey Editor: Traffic Tools Premium http://premium.webmastertraffictools.com
[This article is shareware. Feel free to use on your site or ezine with the bio line in tact.]
About the Author
Jack runs http://webmastertraffictools.com and is the author of "Power Linking 2: Evolution" at http://power-linking-profits.com More Information at http://jackhumphrey.com