In the of-line marketing world it is all about trying to get the
attention of the potential consumers to a commercial message.
The primary goal is to get noticed by the public.
It doesn't matter if it is for radio, TV, magazines, newspapers
or posters.
It all comes down to getting noticed.
On the Web this doesn't work!
The reason for this is that on the web, the net surfers are
actively searching and looking for information from this
gigantic data repository and database that we call the Internet.
They are scanning and reading text on web sites and they are
mostly blind to graphics and pictures.
In the of-line world the potential target is mostly passive and
experience ads in a state of relaxation among other stimulations.
Here you must scream out your message to market your product or
service.
Of-line people are passive!
On-line people are active!
What does this mean for your web site?
For one thing, when anyone visits your web site, you at that
moment already have their full attention. So, there is no need
to get visual attention to attract your visitors.
They are on your site, already!
But, you normally have their full attention only until they have
decided if your site is what they are looking for or not.
If your site is not what they are looking for or they don't
understand that your site is what they are looking for they
quickly leave your site, never to return.
The time between they arrive at your site and decide to stay or
leave is very short.
Normally around 10 seconds!
If you use flash or large graphics, which take to long to load,
most people leave without figuring out what your site is about.
The attention span on the Net is short!
The web surfer doesn't look at graphic so much as they are
reading the information you present.
When they arrive you need to keep their attention and inform them
about what your site is all about and describe its benefits.
You need to keep their attention, but not by an attention
grabbing web design!
Instead, use attention grabbing text!
The most important attention grabbing text is the headline!
The headline will break it or make it!
Does this mean that the web design can look sloppy or amateur like?
No!
It just means that the design of a site should not be made with
extensive graphics or flash presentation. This will just confuse
and take to long time to download.
If you make a clean and easy navigational web site you are much
better off!
Yet, what one see on the Internet is to often sites with advanced
web design that leave you asking what its all about and what its
creators are thinking!
If website owners and webmasters concentrated much more of their
effort on text information and less on design they will see much
better response from their potential customers.
There is no need to hire a web designer and pay them several 1000
of dollars to make a site attractive and to make it commercially
viable.
In most cases this is contra-productive.
The web designer often will kill your sale by creating attention
grabbing web design.
Instead, put your effort on the text information on your site!
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Per Strandberg is a software designer and web site maker!
He has a web site which offer data backup information at
www.data-backup-and-storage.com==> Visit his site with web traffic generating tips
at
http://www.catch-traffic.com+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
About the Author
Per Strandberg is a software designer and web site maker!
He has a web site which offer data backup information at
www.data-backup-and-storage.com==> Visit his site with web traffic generating tips
at
http://www.catch-traffic.com
